During Social Distancing is the best time to give your brand a makeover! This blog post we will break down how to audit your brand to make sure it’s working for you, and your business. With each Brand Audit we have 2 parts that each answer a specific set of questions. Below we will break down those question that you will need to ask yourself during your brand makeover!
Parts to a Brand Audit:
1. Internal Evaluation
2. External Evaluation
Internal Evaluation
🔹Mission: Is your mission aligned with your business?
🔹Vision: Are you getting closer to your vision?
🔹Audience: Do you know your target audience?
🔹Offer: Are your products and services the best option?
External Evaluation
🔹Logo: Does your logo match your brand?
🔹Consistency: Do you use colors + fonts consistently?
🔹Webpage: Is your page serving a purpose? Do you even have a website?
🔹Social Media: Is your brand coming through?
🔹Communication: What does your brand voice sound like?
🔹Perceptions: How do people perceive your brand?
If you missed our video on Brand Audit you can watch it here: https://youtu.be/9PL6Lqsvptc
To Schedule a call, or if need help with your brand audit email us: info@rivermktng.com